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AIDA Cruises – Company Profile

1. Company Overview

Name: AIDA Cruises
Industry: Cruise Line & Tourism
Founded: 1996
Headquarters: Rostock, Germany
Parent Company: Carnival Corporation & plc
Fleet Size: 12+ ships
Target Market: German-speaking travelers

2. Business Description

AIDA Cruises is a German cruise line known for its relaxed, casual cruising experience. It is a subsidiary of Carnival Corporation & plc, one of the world’s largest cruise companies. AIDA operates primarily in Europe, offering voyages to destinations such as the Mediterranean, Northern Europe, the Caribbean, and Asia.

3. Key Features & Services

Ship Experience:
- Modern ships with colorful, youthful designs.
- Casual and fun atmosphere with no formal dress code.
Accommodation:
- Various cabin options, including inside, ocean view, balcony, and luxury suites.
Dining & Entertainment:
- Multiple dining venues with buffet and à la carte restaurants.
- Live shows, theaters, and onboard performances.
Wellness & Sports:
- Large spa and fitness centers with wellness programs.
- Outdoor sports decks and swimming pools.
Family-Friendly:
- Kids’ clubs and activities for children of all ages.

4. Fleet & Notable Ships

AIDAprima
AIDAperla
AIDAnova (First LNG-powered cruise ship)
AIDAcosma

5. Market Position & Competitors

AIDA Cruises primarily targets German-speaking passengers and competes with:

TUI Cruises (Mein Schiff)
MSC Cruises
Costa Cruises
Norwegian Cruise Line (NCL)

6. Sustainability Initiatives

LNG-Powered Ships: AIDA was the first cruise line to introduce a liquefied natural gas (LNG) cruise ship to reduce emissions.
Waste Reduction & Energy Efficiency: Focus on sustainable cruising practices.