Overview
TUI Cruises is a premium cruise line offering high-quality ocean travel experiences primarily for German-speaking customers. Established in 2008 as a joint venture between TUI Group, a global tourism leader, and Royal Caribbean Cruises Ltd., one of the world’s largest cruise operators, TUI Cruises combines European hospitality with American cruising expertise.
With a modern fleet branded under the “Mein Schiff” (My Ship) label, TUI Cruises delivers relaxing, all-inclusive voyages across popular global routes—from the Mediterranean and Caribbean to the Baltics and the Middle East. The brand positions itself between luxury and mainstream cruising, offering spacious accommodations, gourmet dining, wellness programs, and high-end entertainment tailored to a European clientele.
Fleet Overview
As of 2024, TUI Cruises operates the following “Mein Schiff” ships:
- Mein Schiff 1 – 7 (with more ships in development)
- Modern, energy-efficient ships
- Capacity: Approx. 2,500 to 2,900 passengers per ship
- All ships offer a blend of luxury amenities and all-inclusive pricing
Upcoming Expansion:
- New ship Mein Schiff 8, expected delivery in 2024–2025
- Continued focus on environmentally advanced technologies and fuel-efficient designs
Destinations & Itineraries
- Mediterranean & Canary Islands
- Northern Europe & Baltics
- Caribbean & Central America
- Middle East
- Asia & Transatlantic Voyages
TUI Cruises provides a premium experience with flexible trip durations, cultural excursions, and destination-themed programs.
Core Brand Values
- Relaxed Premium: A step above standard cruise experiences, combining comfort and luxury with casual, welcoming service
- German Language Focus: All communication, onboard programming, and entertainment are in German, catering directly to German-speaking guests
- All-Inclusive Concept: High-quality food, beverages, fitness classes, and entertainment included in the base fare
- Sustainability Leadership: Among the most eco-conscious cruise lines in Europe, with low-emission ships and advanced environmental technologies
- Wellness & Lifestyle: Large spa and fitness areas, yoga classes, healthy dining, and quiet zones designed for relaxation and rejuvenation
Services & Onboard Amenities
- Spacious staterooms and suites, many with balconies
- Multiple à la carte and buffet restaurants, with specialty cuisine
- Lounges, bars, and inclusive premium beverages
- World-class entertainment: live music, theater shows, and cinema
- Children’s and teen programs
- Expansive spa and fitness centers (Spa & Meer)
- Shore excursions curated for cultural immersion and activity levels
- Free Wi-Fi and digital services on select packages
Sustainability & Innovation
TUI Cruises is recognized as an industry leader in sustainable cruising. Key initiatives include:
- Use of low-sulfur marine gas oil (MGO) and LNG-ready ships
- Shore power connections to reduce emissions in ports
- Waste minimization and advanced water treatment systems
- Environmental education programs for guests and crew
- Commitment to net-zero emissions in the long term, in alignment with the TUI Group’s ESG strategy
Market Position
TUI Cruises holds a strong position in the German-speaking cruise market, serving Germany, Austria, and Switzerland. It is a preferred brand for middle- to high-income travelers seeking a refined, worry-free cruise experience without the formality of traditional luxury lines.
With consistent growth, expanding itineraries, and a modern fleet, TUI Cruises continues to compete effectively with major European and global cruise lines.
Leadership
- CEO: Wybcke Meier
- Backed by the strategic and operational strengths of both TUI Group and Royal Caribbean Group
- Focused on digital transformation, fleet expansion, and sustainable cruising
Click on Job Title for more Details/Apply
Global Product Development Manager
Commercial & Supply Specialist
Airport Representative Team Leader
Stage Customer Services Specialist
Stage Customer Services Center
Hotel Yield & Revenue Coordinator
Destination Services Sales Rep
Assistant Front Office Manager
Project Manager Digital Booking Platforms
Junior Specialist Travel Management
(Junior) Brand Marketing Manager
