Overview
Marella Cruises is a UK-based cruise line operated by TUI Group, one of the world’s leading tourism companies. Formerly known as Thomson Cruises, the brand was rebranded as Marella Cruises in 2017 to reflect a more distinct identity within TUI’s global portfolio.
Marella Cruises offers flexible, all-inclusive cruising experiences focused primarily on the UK market. With a diverse range of itineraries—from the Mediterranean and Caribbean to the Canary Islands, Asia, and Northern Europe—Marella is known for relaxed onboard atmospheres, British-style service, and excellent value for money.
Fleet Overview
As of 2024, Marella Cruises operates a modernized fleet of five mid-sized ships:
- Marella Explorer
- Marella Explorer 2 (adult-only)
- Marella Discovery
- Marella Discovery 2
- Marella Voyager (newest ship, launched in 2023)
Features:
- Comfortable staterooms and suites
- Multiple dining options (buffet, à la carte, specialty)
- Swimming pools, spas, and wellness centers
- Theatres, bars, and live entertainment venues
- Children’s clubs and family-friendly activities (on non-adult-only ships)
Core Brand Values
- All-Inclusive Cruising: One of the few cruise lines to offer drinks, tips, and flights included in most packages
- British Hospitality: Onboard service, entertainment, and cuisine tailored to UK guests
- Mid-Sized Ships: More intimate, accessible cruising experience compared to mega ships
- Flexible Itineraries: 7- to 14-night voyages with options for fly-cruise and ex-UK sailings
- Sustainability Commitment: Reducing emissions, improving fuel efficiency, and waste management
Itineraries & Destinations
- Europe: Mediterranean, Greek Islands, Canary Islands, Baltics, Norwegian Fjords
- Caribbean: Barbados, Jamaica, and Eastern Caribbean ports
- Asia & Middle East: Thailand, India, UAE (seasonal)
- Transatlantic & Repositioning Cruises
- Homeports include: Palma (Majorca), Bridgetown (Barbados), Newcastle, and Southampton
Guest Services & Experiences
- Casual to fine dining, with British and international cuisine
- Themed entertainment and West-End style shows
- Kids’ clubs, splash zones, and teen lounges (family ships)
- Onboard wellness programs including yoga, spa, and fitness
- Shore excursions designed for all ages and activity levels
- Digital check-in and mobile app features for easy cruising
Sustainability & Corporate Responsibility
As part of TUI Group, Marella Cruises supports the company’s Sustainability Strategy 2030, which includes:
- Investing in cleaner ship technologies and retrofits
- Reducing single-use plastics and food waste
- Supporting local communities at port destinations
- Offering eco-conscious excursions and conservation education
Market Position
Marella Cruises is positioned as a value-driven, all-inclusive cruise line for UK travelers, appealing to couples, families, and solo travelers looking for a relaxed, friendly atmosphere. It competes with other mid-market lines such as P&O Cruises, Fred. Olsen, and MSC Cruises, with the advantage of flight packages, UK departure options, and British-centric service.
Recent Highlights
- Launch of Marella Voyager in 2023 with updated design and new onboard concepts
- Expanded winter cruise offerings in the Caribbean and Asia
- Enhanced digital experience and onboard Wi-Fi packages
- Continued fleet refurbishment and modernization plans
Leadership & Operations
- Parent Company: TUI Group (listed on London and Frankfurt Stock Exchanges)
- Marella Cruises is managed by TUI’s UK & Ireland division
- Operated by experienced British maritime professionals and hospitality teams
- Strong customer support network and travel agency partnerships in the UK
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Global Product Development Manager
Commercial & Supply Specialist
Airport Representative Team Leader
Stage Customer Services Specialist
Stage Customer Services Center
Destination Services Sales Rep
Assistant Front Office Manager
Aircraft Transition Project Manager
Junior Specialist Travel Management
(Junior) Brand Marketing Manager
Product Manager Food & Beverage
Costume Specialist (all gender)
